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Jordan Europe Business Association (JEBA) organized a power breakfast in collaboration with the Green Economy Financing Facility (GEFF), which offers green financing facilities. This initiative presents a valuable opportunity to explore how to enhance operational efficiency and financial performance through green investments.
In partnership with the European Bank for Reconstruction and Development (EBRD), GEFF provides a credit line of USD 90 million dedicated to boosting green investments across various sectors, including agriculture, trade, industry, and the residential sector. The breakfast event included panel discussions that focused on mechanisms for activating green financing and the importance of strengthening cooperation between the public and private sectors to achieve national climate goals. Participants praised this initiative as a significant step toward building a more sustainable economy that takes global climate changes into
account.
 
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